Exclusive: Greenbox’s CEO discusses e-waste, AI, and future growth

23 August 2024 by greenbox

Ross Thompson spoke to Melania Watson at IT Brief Australia about Greenbox, e-waste, AI and our future growth ambitions.

A brief excerpt:

Although Greenbox operates primarily in Australia and New Zealand, its influence extends far beyond these regions. “While our facilities are based in Australia and New Zealand, we have customers and partners all over the world,” Thompson explained.

This global network allows Greenbox to manage technology assets for multinational corporations, leveraging partnerships to provide localised services on a global scale. “If a company like BHP Billiton has operations in Chile or the US, we can work on those assets through our partner networks,” he elaborates.

A key focus for Greenbox has been its investment in refurbishment capabilities, responding to a growing global trend. “There’s a significant push, particularly in Europe and the US, to give assets a second life,” says Thompson. He points out the environmental benefits, stating, “It takes about 89,000 litres of water to produce a smartphone, but refurbishing it can reduce this impact by up to 90%.”

You can view the full piece on their website here.